Pyramid (formally Pyramid Plastics) was founded in 1985 by industrial designer, Ben Bowser. Ben’s passion for motorcycles, coupled with his keen eye for design, has seen Pyramid grow into an iconic brand – now with over 30 years of experience in the motorcycle accessories sector. Renowned for the introduction of the Extenda Fenda in the late 80’s, together with a comprehensive range of rear mudguards which came to be known as ‘Huggers’, Pyramid continue to innovate as the world of motorcycling evolves. Their desire continues to be to ensure that form and function, coupled with bespoke hand-crafted design, remain at the heart of every product.

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